
The myth of the green consumer
One of the goals of the UN’s 2030 Agenda for Sustainable Development is to “by 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.” Consumers are being asked to take action to prevent climate change around the world. Large problems are solved by small acts on the part of consumers. Information and the right attitudes turn into responsible choices in a trivial way. I like to call this kind of wishful thinking the myth of the green consumer.






